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Privacy Policy

Last updated: May 2026

1. Who we are

Noah Generation Ltd ("Noah", "we", "us", "our") is a UK-based financial protection advisory service. We are registered in England and Wales (Company No. 17212191).

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: hello@noah-insurance.co.uk

2. What information we collect

We only collect personal information that you voluntarily provide to us when you submit a quote request or enquiry form through our website. This includes:

  • Full name
  • Date of birth
  • Email address
  • Phone number
  • Smoker status
  • Mortgage status
  • Dependant status
  • Employment status
  • Existing cover status

We do not collect any technical data, IP addresses, or browsing history via automated means.

3. How we use your information

We use the information you provide solely to:

  • Contact you by telephone, email, or electronic messaging to discuss your personalised protection review
  • Prepare quotes and recommendations tailored to your circumstances

By submitting your details, you agree that we may contact you based on your requirements, as described at the point of form submission.

4. Legal basis for processing

In accordance with UK GDPR, we process your personal data on the following legal bases:

  • Consent - you provide explicit consent by submitting the enquiry form
  • Legitimate interests - to provide the specific advisory service you have requested
  • Legal obligation - to comply with applicable UK record-keeping requirements

5. Who we share your information with

We do not sell your personal data. We only share your information with:

  • Insurance providers and brokers to obtain quotes on your behalf
  • Secure IT service providers who host our database and email systems
  • Web3Forms (operated by Stade Labs LLP) - we use Web3Forms as a data processor to securely transmit your enquiry form submissions to our team. Web3Forms processes form data on our behalf and does not use it for any other purpose. You can review their privacy practices at web3forms.com/privacy.

6. Data Retention

We retain your personal data for as long as necessary to provide our services and to comply with UK law. Client records are typically retained for a minimum of 6 years in line with standard industry practice.

7. Cookies and Tracking

Our website does not use cookies. We do not use tracking pixels, nor do we run any third-party analytics (such as Google Analytics). Your visit to our site is private and untracked.

8. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate information
  • Request erasure of your data (subject to applicable retention rules)
  • Withdraw your consent at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

9. Changes to this policy

We may update this policy occasionally to reflect changes in our practices or regulatory requirements. The current version will always be posted on this page.